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Privacy Policy

This policy explains how we handle your personal data when you visit thwrd.com or buy from us. We process data lawfully under the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act.

Data controller

The Word is operated by Plastiik v/Thomas Finn Larsen (CVR 21673838), Mathildevej 24, 4. th., 2000 Frederiksberg, Denmark. For any privacy question or to exercise your rights: info@thwrd.com.

What we collect and why

  • Orders & delivery - name, address, email, order details and payment status, to take and fulfil your order and meet our legal obligations (legal basis: contract; legal obligation for accounting).
  • Right of withdrawal - when you use our withdrawal form, we process your name, email and order reference solely to register and confirm your withdrawal. This runs through a Cloudflare Worker and is emailed via Postmark to us and to you as a durable record; it is kept only as long as needed to handle the withdrawal and meet accounting rules (legal basis: legal obligation / legitimate interest).
  • Account & service - any details you give us when you contact us, to answer you (legal basis: legitimate interest).
  • Marketing - if you subscribe, your email, to send you our newsletter until you unsubscribe (legal basis: consent).
  • Site & analytics - device and usage data via cookies, only the non-essential ones after you consent. See our Cookie Policy.

Who processes your data

We share data only with processors who help us run the store, under data-processing agreements: Shopify (store & checkout), our print/fulfilment partner (production & shipping), payment providers shown at checkout, Postmark and Cloudflare (transactional email & the withdrawal function), Klaviyo (newsletter, if you subscribe) and, after consent, analytics and advertising providers (Google, Meta, TikTok, Pinterest). Some may process data outside the EU/EEA under the safeguards GDPR requires (e.g. Standard Contractual Clauses or an adequacy decision).

How long we keep it

Order and accounting records are kept for as long as Danish bookkeeping law requires (currently five years from the end of the financial year). Marketing data is kept until you unsubscribe. Other data is deleted when no longer needed for the purpose it was collected for.

Your rights

You have the right to access, rectify, erase or port your data, to restrict or object to processing, and to withdraw consent at any time (without affecting earlier processing). To exercise any of these, email info@thwrd.com. You also have the right to complain to the Danish supervisory authority, Datatilsynet, Carl Jacobsens Vej 35, 2500 Valby - datatilsynet.dk.

The Word is operated by Plastiik v/Thomas Finn Larsen (CVR 21673838), Mathildevej 24, 4. th., 2000 Frederiksberg, Denmark.
Last updated: 11 June 2026.